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Patient Messaging Options
Making use of NexCura's secure, permission-based, Direct-to-Patient services is straightforward. NexCura will design, or you can provide, an e-mail message that should be predominantly text-based, but can include some graphic content. NexCura codes the message into HTML format. The e-mail can include a link to an HTML-encoded response form that resides on NexCura's servers, to an online brochure, or to a Web site where patients can receive additional information.
NexCura will query its patient database to identify patients who meet the criteria for the target population, and e-mail them from its servers. At a regular interval (e.g. weekly), the database can be queried and messages sent to newly registered patients.
A variety of parameters can be tracked to measure campaign performance including:
- Mail fulfillment requests
- Percentage of e-mail opens
- File downloads
- Clicks through to Web site
- ROI – see ROI Analysis
MARKETING CAMPAIGN PROCESS -- EXAMPLE
Patient NexProfiler Tool
Patients register on one of the embedded client Websites (e.g. cancerfacts.com).
Patients choose whether or not to "opt-in" to receive information from NexCura about products and services. (Approximately 80% "opt-in")
Medical Data Questionnaire
Within the NexProfiler tool, patients fill out a medical data questionnaire in order to generate a customized treatment report.
Weekly Data Query and Filter Criteria
On a weekly basis, NexCura queries the database of new NexProfiler registrants from the previous week and determines who would be potential candidates for therapy/screening based on answers to the medical data questionnaire.
Educational E-mail
The patients from the weekly data query are sent an e-mail informing them of the opportunity to better understand their condition.
Included in this e-mail is information about the therapy/screening, as well as a link to an order form Web page where they can sign up to receive by mail information on the specific therapy/screening from NexCura.
Order Form
Those interested submit their name and address so that NexCura can send them the free educational materials related to the therapy/screening.
Fulfillment of Educational Materials
NexCura sends the appropriate materials to individuals who have ordered them.
For more information about NexCura products and services contact us.
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