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| NEWS: Thomson Healthcare online treatment tools mark milestone |
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Putting Market Testing on a Faster Track
NexCura offers you access to highly targeted audiences ideal for market research purposes. You can reach stratified patient populations based on known demographics, clinical criteria, and geographical location. All of the participants you reach through NexCura have given prior consent to be contacted for research purposes, so we can quickly fulfill your recruitment needs.
NexCura can assist you with:
- Fast and efficient panel recruitment for highly targeted surveys, focus groups, and interviews.
- Market segmentation studies, to identify the unique perspectives and behaviors of patients and caregivers that affect treatment and product decisions.
- Concept and message testing, for effective evaluation of product concepts and marketing messages.
- Marketing ROI analysis and ad testing, to evaluate effectiveness and determine the product conversion rate of your direct-to-patient marketing campaigns.
- Basic research on treatment knowledge and brand awareness, sources of information utilized, psychosocial and behavioral issues.
Research methodologies can include simple reply-to e-mails, extensive web-based surveys, or telephone interviews.
For more information about NexCura products and services contact us.
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