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Case Studies
Market Research Case Study: Online Internet Survey Cancer Patients
Objective:
NexCura was asked to assist in the recruitment of 250 cancer patients (a mix of breast cancer, colorectal cancer, lung cancer, lymphoma, and leukemia patients) to participate in a 15-20 minute online survey. Patients needed to live within a targeted area of the United States, be between 35 and 70 years of age, and needed to either be currently on chemotherapy, planning to be on chemotherapy, or recently finished chemotherapy.
Strategy:
- Narrow patient population to meet specific client requirements, including age, treatment criteria, and geographical specifications.
- To test survey response rates, an initial e-mail was sent out to a small portion of the targeted population asking for patient participation in the survey. After this initial test wave, a larger e-mail blast was sent out to more of the targeted.
Results:
- In under a week, NexCura was able to provide the client with 250 qualified patients completing the online survey.
- With the assistance of NexCura's unique database, the client was able to reach a targeted population with an online survey and receive valuable information regarding cancer patient experiences with treatment and reactions to a specific advertisement campaign.
Market Research Case Study: In-person Survey for Prostate Cancer
Objective:
NexCura's assignment was to recruit 32 patients diagnosed with late-stage (Stage III or IV) prostate cancer to attend an in-person market research interview. Sixteen patients in New York, NY and 16 patients in Philadelphia, PA were needed to participate in the two-hour focus groups.
Strategy:
- To date, NexCura's NexProfiler Tool for Prostate Cancer includes more than 70,000 patients who have registered and opted in to receive information on market research opportunities.
- Narrow patient population to meet specific client requirements, including date of diagnosis, age and stage of cancer, as well as current or past treatment with hormonal therapy and or chemotherapy.
- Message more than 1,600 cancer patients residing in New York, NY and more than 1,000 patients in Philadelphia inviting patients to attend an in-person focus group.
Results:
NexCura completed recruitment total in less than two weeks with 16 in New York City and 16 in Philadelphia to attend in-person 2-hour focus groups. NexCura's unique and highly targeted database allowed the client to gain qualitative information on product-specific patient educational materials, based on the insight provided by these 32 prostate cancer patients.
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